The SailJuice Winter Series offers an effective way to reach active sailors, clubs and classes across the UK.
Established in 2009, the Series brings together around 1,000 sailors, 600 boats and nearly 100 different classes at some of the country’s leading winter events. Its audience ranges from young sailors and families to club racers, national champions, world champions and Olympic medallists.
Advertising and sponsorship opportunities are available for businesses that want to build a meaningful connection with this diverse and highly engaged sailing community.
An active, engaged audience
The SailJuice audience includes sailors from more than 150 clubs, with competitors ranging in age from eight to over 80.
The Series attracts owners and crews from a remarkable variety of boats, including traditional dinghies, high-performance classes, multihulls, sportsboats, boards and foilers.
SailJuice also reaches people who maintain, repair, transport and upgrade their boats, making it a particularly relevant platform for marine brands, equipment suppliers, sailing services and other businesses connected with the sport.
SailJuice by numbers
A typical Series generates:
- Around 1,000 participating sailors
- More than 570 boat entries
- Over 80 represented classes
- Competitors from more than 150 sailing clubs
- Approximately 25,000 followers across the SailJuice audience
- More than 21,000 unique website visitors
- Over 27,000 GPS tracking views
- Thousands of branded event photographs
- Extensive press, editorial, video and social-media coverage
- Regular direct communication with competitors
More than logo placement
A partnership with SailJuice can provide repeated exposure throughout the winter racing season.
Depending on the agreed package, opportunities can include:
- Naming rights for a Series ranking, league or award
- Branding on the SailJuice Winter Series website
- A dedicated sponsor profile with a link to your website
- Branding within standings, results and related content
- Inclusion in event previews, race reports and news stories
- Social-media coverage and branded photography
- Mentions in emails sent directly to competitors
- Podcast and interview opportunities
- Opportunities to contribute useful expert content
- Recognition at the RYA Dinghy & Watersports Show prize-giving
- Presentation of sponsored prizes
- Promotional material at participating events, subject to host-club agreement
- Permission to use an official SailJuice sponsor designation in your own marketing
Content that travels further
Every SailJuice event is supported by professional race reporting and photography.
Branded photographs are tagged with the relevant sailors, classes and clubs. These images are regularly shared by competitors, sailing clubs and class associations, extending their reach well beyond the Series’ own channels.
Race previews, reports, results, GPS tracking, coaching content and social-media updates provide advertisers with multiple opportunities to be seen throughout the season.
Support an aspect of sailing that matters to your business
Partnerships can be developed around specific areas of the Series, helping sponsors connect their brand with a relevant part of the sailing community.
These may include:
- Overall Series sponsorship
- Individual events
- Youth and age-group rankings
- Women’s rankings
- Club and class competitions
- Boat-type categories
- GPS tracking and race analysis
- Photography, video or race reporting
- Older boats, restoration and affordable participation
- Prizes and competitor awards
We can work with partners to create a package that reflects their audience, objectives and available budget.
Be part of the Series
SailJuice has spent more than 17 years encouraging participation, improving competition and bringing the UK dinghy community together.
Advertising with SailJuice is an opportunity to place your business in front of an active national audience while supporting accessible, innovative and inclusive racing.
Contact the SailJuice team to discuss advertising and sponsorship opportunities for the next Winter Series.
